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PRIVACY POLICY

Last Updated: May 06, 2025

At Deck & Driveway Dazzle, a soft washing and deck restoration business based in Barrie, Ontario, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you engage our services, including through our website [Deckanddrivewaydazzle.ca.]

We encourage you to review this policy before providing any personal information or booking our services.

Information We Collect

We collect personal information that you voluntarily provide to us in the following ways:

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  • Web Form for Free Quote: When you request a free quote through our website, you may provide:

    • Name

    • Email address

    • Phone number

    • Address (to assess the service location)

    • Details about your project (e.g., deck size, soft washing needs)

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  • Direct Communication: When you contact us via email, phone, or in person to book services, inquire about our offerings, or provide feedback, we may collect similar information as above.

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  • Service Delivery: When you book our soft washing, deck restoration, or power washing services, we may collect additional details necessary to complete the job, such as payment information (e.g., credit card details processed through a third-party payment provider).

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We do not collect any sensitive personal information (e.g., health data, financial details beyond payment processing) unless voluntarily provided by you for a specific purpose (e.g., disclosing a disability to accommodate access needs).

How We Use Your Information

We use your personal information for the following purposes:

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  • Service Delivery:

    • To provide a free quote for soft washing, deck restoration, or power washing services.

    • To schedule and perform the services you request (e.g., contacting you to confirm appointments, visiting your address to complete the job).

    • To process payments securely through third-party payment processors.

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  • Communication:

    • To respond to your inquiries or provide updates about your service (e.g., rescheduling due to weather).

    • To send you care instructions (e.g., how to maintain your deck after staining) or confirm completion of the job.

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  • Business Operations:

    • To maintain records for accounting, tax, and legal purposes (e.g., invoices, receipts).

    • To improve our services by analyzing project details (e.g., types of surfaces cleaned, common client needs in our city).

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  • Legal Compliance:

    • To comply with applicable laws, such as tax reporting or responding to legal requests.

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We do not use your information for marketing purposes (e.g., sending promotional emails)

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We do not sell, trade, or rent your personal information to third parties.

 

We may share your information only in the following circumstances:

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  • Service Providers: We share limited data with trusted third parties who assist in delivering our services, such as:

    • Payment processors (e.g., Square, PayPal) to process your payment securely. These providers are contractually obligated to protect your data and comply with PIPEDA.

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  • Legal Requirements: We may disclose your information if required by law, such as in response to a court order, subpoena, or request from a government authority (e.g., Canada Revenue Agency for tax audits).

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  • Business Transfers: If Deck & Driveway Dazzle is sold or merges with another business, your information may be transferred as part of the transaction, but only with safeguards to ensure continued protection under PIPEDA.

How We Protect Your Information

We take serious steps to protect your personal information from unauthorized access, use, or disclosure:

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  • Security Measures:

    • Digital data (e.g., web form submissions, booking records) is stored in password-protected systems or secure cloud services with encryption.

    • Physical records (e.g., printed invoices) are kept in a locked filing system accessible only to authorized personnel.

    • Payment information is not stored by us; it is processed directly by third-party payment providers with industry-standard security (e.g., PCI-DSS compliance).

  • Access Control: Only Deck & Driveway Dazzle staff who need your information to perform their duties (e.g., scheduling, billing) have access to it.

  • Data Minimization: We collect only the information necessary to provide our services and do not retain it longer than required (see "Data Retention").

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Despite our efforts, no method of transmission or storage is 100% secure. If a data breach occurs, we will notify affected clients as required by PIPEDA and take steps to mitigate harm.

Your Rights Under PIPEDA

As a client in Canada, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA):

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  • Access: You can request to see the personal information we hold about you.

  • Correction: You can request corrections to inaccurate or incomplete information.

  • Withdrawal of Consent: You can withdraw consent for us to use your information (e.g., for future communications), though this may not apply to data we are legally required to retain (e.g., for tax purposes).

  • Complaints: If you believe we have mishandled your data, you can file a complaint with the Office of the Privacy Commissioner of Canada (www.priv.gc.ca).

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To exercise these rights, contact us at Deckanddrivewaydazzle@gmail.com. We will respond within 30 days, as required by PIPEDA.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy:

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  • Service Records: Information related to quotes, bookings, and payments (e.g., name, address, project details) is retained for 7 years to comply with Canada Revenue Agency tax requirements.

  • Web Form Data: If you request a quote but do not book a service, we retain your contact information for 30 days in case you follow up, after which it is deleted.

  • Payment Information: We do not store payment details; they are processed directly by third-party providers. Transaction records (e.g., receipts) are kept for 7 years for tax purposes.

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Once retention periods expire, we securely delete or anonymize your data (e.g., shredding paper records, deleting digital files).

Use Of Cookies and Website Analytics

Our website, Deckanddrivewaydazzle.ca, uses cookies and similar tracking technologies to improve user experience, analyze website performance, and understand how visitors interact with our site. Below, we explain what cookies are, how we use them, and your options for managing them.

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What Are Cookies?

Cookies are small text files placed on your device (e.g., computer, phone) when you visit a website. They help websites remember your preferences, track usage patterns, and deliver personalized experiences. We use third-party cookies (set by our service providers, such as Google Analytics and Wix).

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Cookies and Tracking Technologies We Use

  • Wix Platform Tracking: Our website is hosted on Wix, which uses cookies and similar technologies to operate the site, ensure security, and analyze usage. Wix may collect data such as your IP address, browser type, device information, and pages visited to improve platform functionality and performance.

  • Google Analytics: We use Google Analytics to track and analyze website traffic. Google Analytics collects:

    • Usage Data: Pages visited, time spent on the site, and referral sources (e.g., how you found our site).

    • Device Information: IP address (anonymized), browser type, operating system, and device type.

    • Behavioral Data: Click patterns, scrolling behavior, and interactions with forms (e.g., starting a quote request but not submitting). Google Analytics uses this data to generate reports that help us understand how users engage with our site, allowing us to improve content and user experience (e.g., optimizing our free quote form).

  • Web Form: When you submit a free quote request through our web form, we collect the information you provide (e.g., name, email, phone number), as outlined in Section "Information We Collect". This is separate from cookies but may be linked to analytics data.

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How We Use This Data

  • Improve Website Performance: We analyze usage patterns to enhance our website (e.g., identifying if users struggle to find the quote form).

  • Understand Client Needs: We use aggregated data to see which services (e.g., soft washing, deck restoration) are most popular in Barrie, helping us tailor our offerings.

  • Technical Functionality: Cookies help Wix ensure the site loads quickly, remains secure, and functions properly (e.g., maintaining your session if you revisit the site).

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We do not use this data for advertising purposes (e.g., targeted ads) or sell it to third parties.

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Legal Basis for Tracking

Under PIPEDA, we rely on your consent to use non-essential cookies (e.g., Google Analytics). Essential cookies (e.g., those required for Wix to operate the site) are necessary for functionality and do not require consent, but we inform you of their use for transparency.

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Your Choices

  • Cookie Consent: When you first visit our website, you will see a cookie consent banner allowing you to accept or decline non-essential cookies (e.g., Google Analytics). Essential cookies cannot be disabled as they are necessary for the site to function.

  • Browser Settings: You can manage cookies through your browser settings:

    • Most browsers allow you to block or delete cookies (e.g., in Chrome, go to Settings > Privacy and Security > Cookies).

    • Note that disabling cookies may affect site functionality (e.g., you may need to re-enter information in the quote form).

  • Google Analytics Opt-Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On (available at tools.google.com/dlpage/gaoptout).

  • Do Not Track: Our site does not respond to  “DNT signals due to standardization. We provide a button during the cookie prompt where you can opt-out. You can also use the above methods to manage tracking.

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Data Sharing and Storage

  • Wix: Data collected by Wix may be stored on servers outside Canada (e.g., in the U.S. or Europe). Wix complies with PIPEDA through contractual safeguards to protect your data.

  • Google Analytics: Data collected by Google Analytics is stored on Google’s servers, primarily in the U.S., and is subject to Google’s privacy practices (see policies.google.com/privacy). We use IP anonymization in Google Analytics to reduce identifiability (e.g., masking the last octet of your IP address). Google Analytics 4 does not log or store IP addresses, as IP anonymization is enabled by default, ensuring your privacy is protected in compliance with PIPEDA.

  • Retention: Analytics data is retained for 14 months (Google Analytics’ minimum retention period), after which it is automatically deleted. Wix may retain session data for up to 2 years, as per their privacy policy (see www.wix.com/about/privacy).

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Your Rights

As outlined in Section "Your Rights Under PIPEDA", you have rights under PIPEDA to access, correct, or request deletion of your data, including analytics data where possible. Contact us at Deckanddrivewaydazzle.ca if you have concerns about tracking.

International Data Transfers

Deck & Driveway Dazzle operates solely within Ontario, and your data is stored and processed in Canada. If we use third-party service providers (e.g., cloud storage, payment processors), we ensure they comply with PIPEDA, even if they are located outside Canada (e.g., U.S.-based providers). In such cases, your data may be subject to the laws of that country, but we will ensure contractual safeguards are in place to protect your information.

Children's Privacy

Our services are not directed to individuals under the age of 19, as per Ontario’s privacy laws. We do not knowingly collect personal information from children. If we learn that we have collected data from someone under 19 without parental consent, we will delete it immediately.

Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised “Last Updated” date. If significant changes are made (e.g., new data uses), we will notify you via email (if provided) or a notice on our website before the changes take effect.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

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We aim to respond to all inquiries within 30 days, as required by PIPEDA.

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